Industry

Beverage

Objective

Grow Social Media Presence

Social Media Strategy for Beer Georgia

In a crowded beverage market, Beer Georgia had little social media presence despite being a key importer of brands like Guinness, Paulaner, and Krombacher. I was tasked with building the brand’s social media from scratch. Using these popular beers as a foundation, I focused on creating a real community of beer lovers. I used interactive content, contests on key dates, special discounts, and giveaways to raise awareness and grow the brand’s owned beer shops.

In a crowded beverage market, Beer Georgia had little social media presence despite being a key importer of brands like Guinness, Paulaner, and Krombacher. I was tasked with building the brand’s social media from scratch. Using these popular beers as a foundation, I focused on creating a real community of beer lovers. I used interactive content, contests on key dates, special discounts, and giveaways to raise awareness and grow the brand’s owned beer shops.

In a crowded beverage market, Beer Georgia had little social media presence despite being a key importer of brands like Guinness, Paulaner, and Krombacher. I was tasked with building the brand’s social media from scratch. Using these popular beers as a foundation, I focused on creating a real community of beer lovers. I used interactive content, contests on key dates, special discounts, and giveaways to raise awareness and grow the brand’s owned beer shops.

Beer Georgia

Beer Georgia

Beer Georgia

Results and Impact

Results and Impact

Results and Impact

✅ The Facebook page grew to over 30,000 followers, alongside a beer lovers group with more than 6,000 members. 📈 Partner pubs and owned markets reported new customers after social media contests and interactive campaigns. 🍺 A St. Patrick’s Day campaign alone drove over 2 tons of Guinness sales across owned beer shops.

✅ The Facebook page grew to over 30,000 followers, alongside a beer lovers group with more than 6,000 members. 📈 Partner pubs and owned markets reported new customers after social media contests and interactive campaigns. 🍺 A St. Patrick’s Day campaign alone drove over 2 tons of Guinness sales across owned beer shops.

✅ The Facebook page grew to over 30,000 followers, alongside a beer lovers group with more than 6,000 members. 📈 Partner pubs and owned markets reported new customers after social media contests and interactive campaigns. 🍺 A St. Patrick’s Day campaign alone drove over 2 tons of Guinness sales across owned beer shops.

Followers

30,000

Sales

Reported Growth